Specializations are offered in analytics and consumer behavior. Students discuss their career goals with the program's Associate Director, who helps them customize their plan of study accordingly.
These students then take classes alongside students from other specialized master's programs. The program incorporates real-world projects and case studies from global perspectives. Course offerings include advertising and promotions; fashion, luxury and lifestyle marketing; and internet marketing. Founded in , USC is the oldest private research university in California. Technologies invented at the university include antivirus software, the Domain Name System, and image compression.
Georgia State University offers a master of science in marketing and a dual degree in marketing and big data analytics. The project-based marketing curriculum covers topics including brand management, data-driven marketing, and social media marketing. Laid out into five "minimesters" with two courses each, the degree program allows students to work full-time. It became Georgia State University in Today, it is Georgia's largest institution of higher education and one of the top 10 largest in the nation.
The public university is categorized within the top tier of research universities by the Carnegie Foundation. The University of Houston offers a customizable master of science in marketing program. The degree can be completed in one year of full-time study or two years of part-time study. Students must take foundational courses in financial accounting, practical marketing analysis, and quantitative analysis for business decisions.
All students must also complete a professional project. The program offers students opportunities to create marketing campaigns for real clients, to plan and pitch businesses to potential partners, and to learn abroad in Paris. UH began as the Houston Junior College in Since then, it has evolved into the third-largest university in Texas. The Carnegie Foundation categorizes it within the top tier of research universities.
UH operates more than 40 research centers on campus and conducts interdisciplinary research in areas such as artificial intelligence, energy and natural resources, and space exploration. The University of South Florida offers a research-oriented master of science in marketing program which prepares graduates for careers in the technical aspects of the field.
The degree can enhance working professionals' skills, qualify graduates for adjunct teaching roles, or prepare students for doctoral programs. Students can choose from three areas of emphasis: digital marketing and brand management, marketing analytics, and supply chain management. The core curriculum includes courses in creativity in marketing, consumer behavior, and digital marketing.
Elective offerings include improvisation in business organizations and negotiating agreements and resolving conflicts. USF was the first independent state university of the 20th century. Founded in , the university was built on a former World War II airstrip which was previously the site of part of the world's largest orange grove. Today, the public university has three institutions, in Tampa, Sarasota, and St. Petersburg, FL.
Clemson University's master of science in marketing program is designed for individuals with prior academic or professional experience in the business. The rigorous curriculum covers consumer analysis, marketing strategy, quantitative skills, and research methods. Course examples include buyer behavior, marketing research, and quantitative methods in marketing. The curriculum culminates in a master's research project, which involves the development and application of research toward a current problem in the business world.
The degree program can be completed in one full-time year or two part-time years. The university was founded in on the estate of Thomas Green Clemson. Clemson's will directed that his estate be used to build a university modeled after the Agricultural College of Mississippi, which is now the University of Mississippi. Northwestern University offers a master of science in integrated marketing communications.
The full-time program spans five intensive quarters. The first quarter is spent on core courses including consumer insight and marketing research. Students then dive into specialized sequences in brand strategy, consumer data analysis, and media channels. Elective sequences continue in the third quarter when students also learn about marketing strategy execution. The fifth and final quarter involves completion of any remaining requirements. Some fifth-quarter course offerings take students to Asia, London, or San Francisco.
Northwestern University is a private research university on the shores of Lake Michigan in suburban Evanston, IL, just outside of Chicago. Students can travel between the Evanston and downtown Chicago campuses on the university's free shuttle bus service.
In other words, the program incorporates interdisciplinary business, mathematical, and technical skills in its approach to marketing. The core curriculum consists of courses in creating customer value, managing the marketing mix, and a seminar in marketing research. While completing an internship is not required as part of the program, it is highly recommended. After years of disputes, the institution relocated to Syracuse and expanded into a university.
Today, the private university is categorized in the top tier of research universities by the Carnegie Foundation. Students often choose electives or concentrations to customize their degree.
Options include digital marketing, marketing analytics, and marketing management. Students pursuing an online degree in marketing may complete internships or capstone projects. Keep in mind that each program sets its own curriculum. Source: BLS. Florida International University is located in sunny Miami. This is the city's first and only public research university, offering bachelor's, master's, and doctoral degrees. Degree programs are available both on campus and online.
The university opened in with 5, students, making it the largest opening enrollment in U. Today, an annual student body of nearly 54, places FIU among the top 10 largest universities in the country. The master of science in marketing program in the FIU business school focuses on three key strategic areas: digital marketing, brand development, and marketing analytics.
When started in August, the program takes just 10 months to complete. Students can also participate in a month version of the program that begins in January. The program is composed of weekday evening or Saturday-only classes to meet working professionals' needs.
Program faculty are marketing industry leaders with current, real-world experience. Located in Lynchburg, Virginia, Liberty University was founded in and now enrolls over , students. The university offers over programs and more than online programs across its 15 colleges and schools. Students can personalize their marketing degree with specializations including project management, public relations, and social media management.
Liberty University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges, and its school of business is accredited by the Accreditation Council for Business Schools and Programs. They encourage students to continue their profession while attending the program and are proud of the fact that their graduates receive an average of a 50 percent salary hike upon completing the program.
Most alumni stay within the area upon graduation as well with over 40, alumni working in the Atlanta metro area. This program requires 36 credit-hours and can be completed in 12 months with full-time enrollment or 24 months with the part-time program. The admission requirements for students include submission of an application, an updated resume, transcripts, GRE or GMAT test scores, two letters of recommendation, and a goal statement. UH is proud of its cutting-edge curriculum that includes the latest classes in digital marketing, social media marketing, and customer relationship management.
Bauer credits the evolving curriculum for its success in the competition where they were named Champion for The Americas North and South America in This MS program requires 30 units of credit for completion. A cumulative GPA of 3. The program takes around two years to complete, but students have developed an in-depth knowledge of marketing strategies, innovative marketing skills, and research concepts by the end.
These skills are honed-in the fields of entertainment, sports entertainment, luxury and lifestyle, technology, healthcare, and marketing start-ups. USC's MS in Marketing program is an excellent fit for those looking to immerse themselves in the universe of marketing. Students have one-on-ones scheduled with the MSM Social Director to discuss goals and areas of interest. The program even offers two academic tracks: Analytics and Consumer Behavior.
The program finds its strengths in providing personalization and depth of subject matter. Clemson University offers a Master of Science in Marketing program. This degree program requires 30 credit hours to complete. For admission requirements, the university prefers it if prospective applicants would reach out to the department for information.
The curriculum offers both a full-time program and a part-time program. Along with regular coursework, students also participate in a master's research project that revolves around the application of research to solve a business problem and requires both a written and oral report and presentation. Clemson prefers that incoming students possess some professional experience associated with the marketing industry, but welcomes newcomers as well.
The MSM degree provides its graduates with all the skills needed to carve out a career in marketing or to move on to a doctoral program. This specialized degree requires credit hours for completion. Interested applicants must have a minimum 3. GRE or GMAT scores may also be necessary but are determined after prospective applicants reach out to the admissions office for guidance.
Students who are admitted to the program find themselves immersed in various marketing-related subjects with the ability to pursue a plethora of career paths upon graduation. Areas of specialization include marketing analytics, digital marketing, and brand management, or supply chain management.
Students are also allowed to take a general track if they prefer a broader focus. To meet admission requirements, students need to submit GMAT or GRE scores, two letters of recommendation, an essay, a resume, and a statement of purpose. Upon admission, students need to maintain a GPA of at least 3.
MSN Now rates the metropolitan area as the best place in the United States for recent college graduates. The master's in marketing program is a credit-hour curriculum that takes one year to complete, depending upon whether a student is full-time or part-time. In addition to the usual entrance requirements, selected applicants must take part in personal interviews.
Earning the degree entails completing a professional project and taking foundation courses in Financial Accounting, Quantitative Analysis for Business Decisions, Marketing Administration, and Practical Marketing Analysis.
In addition, students must take multiple classes in one of six areas of interest: Digital Marketing, Marketing Analytics, Selling and Sales Management, Product Management, Entrepreneurship, and Technology.
This public university, founded in , consists of 10 colleges and schools on seven campuses in the Atlanta metropolitan area. The students, who represent all 50 states and more than countries, select from over degree programs. The city leads the nation in Fortune companies. Among the corporations that recruit graduates of GSU's J. Employed students in the marketing master's program receive an average salary increase of 50 percent within three months after graduating. They may continue working or perform internships while taking classes.
Students with bachelor's degrees in non-business fields may also have to take classes in economics, accounting, and statistics. Program applicants are required to do interviews either in-person or via Skype. This prestigious private school, just north of Chicago, dates back to It placed 10th in the U.
The faculty and alumni have won 19 Nobel Prizes and 38 Pulitzer Prizes. With an enrollment of 21,, the student to faculty ratio is an outstanding The university's Medill Business School is the sixth-best in the nation, according to U. The master's in Integrated Marketing Communications program involves not only coursework but also practical experience working with companies and the opportunity to study abroad in one of 50 countries.
Students also must complete 10 elective classes in one of three areas of interest: Consumer Insights and Analysis of Consumer Data, Messages, and Content — including brand strategy and strategic communication — or Media Channels and Platforms. A statistics course is required for those who do not take it as undergraduates.
UT Dallas, in a suburban community 20 miles north of downtown, enrolls nearly 30, students in eight schools. Times Higher Education ranked the university No.
Two-thirds of the seniors in graduated with no student debt, a testament to the affordability and financial aid at UT Dallas. The Master's of Business Administration program at the Naveen Jindal School of Management is the best in the country in terms of salary-to-debt ratio, according to U.
The Master's in Marketing program provides more than 60 classes from which to choose. In addition to 15 semester hours of core courses, students take specialized classes in one of six tracks: Advertising and Branding, Business Development and Sales, Digital Advertising and Marketing, Marketing Analytics and Consumer Insights, Product Management, or Marketing Management.
The program requires one to two years to complete. Founded in as an agriculture college, this university now enrolls 50, students from all 50 states and countries. The credit-hour curriculum is available on campus, which takes one year to complete; and online, which entails 19 months of study.
Students also must take part in a consulting project and perform an internship. All graduates of the class obtained employment. Program graduates qualify for positions with corporations, consulting firms, advertising agencies, or marketing research companies.
Nearly 48, students, more than half of them in graduate degree programs, are enrolled at this private university that traces its history to Alumni have won nine Nobel Prizes, and the current 4, full-time faculty members include five Nobel laureates. In the fall of , more than two-thirds of the student body were racial minorities, and 24 percent represented other countries.
The credit-hour Master's in Marketing program features two academic tracks: quantitative, data-driven and marketing analytics; and consumer behavior. Students specializing in analytics must also take classes in Consumer Insights and International Marketing, while those in the second track are required to complete courses in Internet Marketing and Consumer Behavior. Founded in , this school has grown into a large institution that offers types of degrees, including graduate programs.
UCLA is known for its stringent academic standards and selective admissions policies. It accepts less than 20 percent of freshman applicants. Over , students, more than at any other U. Two-thirds of those selected for had an average high school GPA of 4.
A full-time student can complete the curriculum in two years. In addition to the typical admission requirements, students must also complete interviews with university officials. This esteemed private institution, which dates to , was the first research university in the United States. It tied for 10th place in U.
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