Bank marketing tools

Financial management can be stressful, but speaking to a human being who can acknowledge and validate fears and concerns helps. Through body language, facial expressions and tone of voice, employees at local banks prove to consumers that their concerns are valid and their business is valued. Different channels are able to meet different needs, even when offering the same services and solutions. To make the most of each experience, financial marketing solutions should focus on an omni-channel strategy when brainstorming banking ideas to get new customers.

Local bank branches play an integral role in the banking experience. While most marketers recognize this, they often treat these physical locations as a separate entity. They push bank branches out of the frame when picturing their overall financial marketing strategy.

Customers access accounts on multiple channels, and what happens on one channel can affect the entire experience. Just look at these findings from Gallup :.

Take branch visits, for example. Local marketing ideas for banks need to function as part of a larger omni-channel marketing strategy.

Unlike multi-channel marketing , omni-channel campaigns focus on the customer. They meet customers when and where they want to interact. Most importantly, they deliver solutions across channels while keeping brand compliance consistent. The following local marketing ideas for banks provide benefits on their own, but function best when they play a part in a larger omni-channel marketing strategy.

Many consumers may be reluctant to share details about certain assets. Additionally, they may not recognize some financial issues on their own. The information they discover can drive trigger local bank marketing campaigns. What would a trigger campaign for marketing financial products look like? Imagine a national bank is looking for banking ideas to get new customers.

They want to advertise a new local bank branch. With a trigger marketing campaign, they can send an email and direct mail marketing piece to consumers who live near the new location.

Or, send a thank you note from the branch manager when a customer opens a new account at the branch. Trigger, or automated marketing campaigns , can personalize multiple messages within the same campaign. So one consumer can receive information highlighting mortgage rates, while another learns about car loans. Best of all, automated marketing campaigns leverage the skills of branch employees so banks can build relationships on all channels.

They must be confident that they have in place the right processes to ensure both their brand and their customers are protected. Other professionals are struggling to meet consumers at the intersection of what they want and what they can afford.

Want to get more local marketing ideas for banks? How have they adapted to their local markets? Share your insights and bounce ideas off of each other. Do the math. This means that over 5 million households in the U. These people drive past billboards and flip through magazines. They listen to the radio and watch T. In order for banking ideas to get new customers, local bank marketing needs to get personal. Digital handwriting services can save you from hand cramps by producing notes, cards, and invitations for you.

Send notes to locals letting them know how much your neighborhood branch values their business and would love to serve them.

That way, your new customers will know exactly where to go and who to talk to about their banking needs. The military, police, organized religion, the presidency, public schools, and more—as of June , Americans trusted all of these groups more than they did the financial industry. Luckily, local bank branches have the power to build trust from the ground up. And many do, not just through open and honest business practices, but by serving the community beyond their four walls.

From fundraisers to food drives, local bank branches make a difference every day. To produce a well designed, SEO-optimized blog that meets the needs of your customers, remember these important aspects:. Aside from posting answers to your customers most asked questions, you can ensure that you are writing content your customers are actually searching for by using tools like SEMrush and Ahrefs.

Both have keyword tools that can help you easily identify topics worth writing for. They may be a bit intimidating to use at first so it is is helpful to find a good tutorial on how to best use them. Below is a helpful course put on by Ahrefs:. Search engines like Google will often prioritize sites higher in the results if they see that your site provides good user experience. One of the measurements of good user experience is related to core web vitals. Social media is a must-use tool to market your bank and establish a brand presence amongst your competitors.

However, social media should be used to engage your followers with useful, relevant information — not simply to sell. A post shared by Chase chase. Banks should aim to create content that is interesting, engaging, and most of all shareable. Exceptional customer service can be built into your marketing strategy and ultimately used to boost your brand image.

To support their customer-first approach, TD Bank created a campaign called TDThanksYou to solidify themselves as a bank that knows and appreciates their customers.

Their team captured customer reactions to unexpected service which resulted in a viral video on their social media profiles. A great brand image helps to define a bank more distinctly in the marketplace, more importantly, it can create a sense of perceived value in the minds of consumers which often equates to profitability over the long haul.

Your customers expect lively digital content like never before. Take advantage of videos and podcasts to capture their attention. With engaging digital media, you can develop content marketing strategies that position your bank for the best kind of marketing: word of mouth.

With the COVID pandemic, CIBC strategically used video stories to help communicate their brand values and then encourage customers to share those values organically. But, the key component of the campaign is a series of videos that highlights each worker and documents the moment they receive the holiday vouchers. Well, implementing a comprehensive marketing plan yourself may not be the most time-effective, cheap or wise solution. So, who do you call?

Some may say Ghostbusters, but we say a digital marketing agency. For a fraction of the cost that it would require to bring new employees onboard, a digital marketing agency can get the banking marketing ball rolling for you. They can help you strategically plan and put these 10 best marketing strategies for banking into effect. Let them handle some of the hard work while you do what you do best — banking. Market Cooperatively with Partners Bank marketing strategy number one — find partners to work with because teamwork makes the dream work.

Tap into New Markets Cooperative marketing can help your bank build new relationships and it can also help you find new markets, like homebuyers who need to take out loans or the parents of young children who are looking to start bank accounts. Get Involved with the Community Sponsor a local baseball team, fundraise for animal rescue shelters, help build houses or host free classes at the library on budgeting.

Offer a Good In-Person Experience One part of marketing that often gets overlooked is marketing to your current customers. Offer Robust Content Marketing Does your bank website have a hub that features blog posts, infographics, Q and As and other rich, useful content? Market with Videos Not only should you be marketing with content, but that content should also include videos. Marketing Strategy No Comments.

Share Tweet Share Pin. It is a low-cost product, perfect for community banks, and eliminates advertising production costs from third-parties! I use it to create flyers, signs, print ads and a lot of other promotional and advertising products. I highly recommend it to others. It certainly has made my life easier.

Their technology is saving banks of all sizes from all over the country valuable time and money, while their compliance approval process is saving even more. Content Delivery Flexibility. Content Delivery Flexibility Access completed materials instantly or route them to team members, compliance, or third party vendors. Millions of Stock Photos. Private Labeled Portals.